Trade fairs and events

SCOIATTOLO AT MARCA by BOLOGNA FIERE: THE POWER OF PRIVATE LABELS

On 14 and 15 January, Scoiattolo took part in Marca by BolognaFiere, one of Italy’s leading events dedicated to private label products, reaffirming its status as a solid and reliable partner not only through its own brand, but also through the development of bespoke private label projects for national and international large-scale retailers.

A LEADING NAME IN PRIVATE LABEL IN ITALY AND ABROAD

Scoiattolo’s presence at Marca provided a key opportunity to engage with buyers and stakeholders, offering the chance to showcase not only its brand but, above all, the expertise it has developed in creating private label and bespoke projects.


Private Label is, in fact, a very important market for the company: it accounts for 28% of business in Italy and as much as 72% in overseas markets, confirming a strong ability to adapt to the needs of large-scale retail chains worldwide.


During the trade fair, Scoiattolo had the opportunity to initiate and consolidate discussions with key commercial partners, discussing new collaborations and finalising high-value agreements, the result of a shared vision and a solid, distinctive product offering.


Scoiattolo’s fresh pasta is, in fact, tailor-made, ranging from the most classic recipes to the most innovative and contemporary ones, all designed to enhance and make the private label of large-scale retail chains unique. The feedback received during the trade fair provided valuable input and ideas, further strengthening the dialogue between Scoiattolo and its international partners.


The imminent opening of the new production site, adjacent to the current one, has made it possible to anticipate further opportunities for 2026, enabling the creation of new long-term commercial strategies.

The 2025 rebranding: a vision that is beginning to bear fruit

Marca 2026 also provided an opportunity to discuss the initial results of the major rebranding project, which was initiated and officially launched between September and October 2025. A far-reaching and structured project that involved not only the brand’s image, but also the restyling of its ranges, visual language and storytelling, with the aim of continuing the narrative of the Scoiattolo tradition through the lens of innovation, experimentation and contemporary style, which characterise it.


The positive reception from buyers and industry professionals has confirmed the validity of the path taken: a significant effort that further strengthens the positioning of both the Scoiattolo brand and Scoiattolo as a key partner for high-quality private label projects, capable of combining identity, flexibility and an international vision.


A journey that continues, with the aim of bringing Scoiattolo’s quality and expertise to tables all over the world, through increasingly personalised and distinctive projects.

Bulletin board
Updates from the Family-run ravioli factory